Fortune 50 CPG Brand Leader
Fortune 50 CPG Brand Leader (multi-category)
CMO with accountability for a diverse, $1.5B foods portfolio, but lacking in executive level innovation leadership, sought objective and comprehensive guidance to improve and elevate the innovation process, guardrails, and ultimately financial results and Innovation ROI.
What we Delivered:
Collaborated with internal team and leadership to conduct comprehensive assessment and delivered robust body of actionable recommendations to enhance innovation efforts.
Span of recommendations included: • In-market performance and pipeline health metrics • Competitive launch benchmarking • Category and brand portfolio strategy • Pipeline best practices • Stagegate process overhaul • Innovation Team resource needs Based on successful, focused work sessions with key team members throughout the project, impact was immediate. Multiple recommendations were adopted while the project was still ongoing while others provided a clear roadmap for future improvement.