We are a strategic consultancy for consumer-facing brands & companies, from startups to Fortune 50. We are a strategic consultancy for scaling startups, mid-sized companies, and established brands in the Food, Beverage, Beauty & Cannabis industries

Our mission is to help future-focused brand leaders unlock the paths to expanded reach, revenue, and growth.
We're right for you if you're a forward-looking leader seeking to "future-proof" your business for sustainable performance and growth, regardless of size, go-to-market approach or longevity.

Together, we'll use insight, data, and instinct to envision the future, and the roadmap to make that vision happen.

Our North Star:
Connecting the Dots from Insights to Impact™


Insight: We look to the marketplace to learn, then layer on the right tools to go deeper. Curiosity propels our quest for those unexpected "aha's" and openings or gaps your brand can uniquely exploit for differentiation and advantage. We research efficiently and bring in expert partners where needed.

Innovation: We believe good ideas come from anywhere, and get better with collaboration. We believe innovation goes beyond product & package to channel, message, and context, doing different jobs for your brand, business and most importantly, for the consumer.  We believe "Innovation" truly starts with culture and mindset, and that the process should balance discipline with flexibility, in a way that fits your goals, culture, and risk profile.

Impact: We don’t want to create a lofty strategy, then leave you hanging! We'll collaborate with your team to ensure you’re set up for success. We'll create an actionable roadmap that aligns your brand and organizational capabilities with the right sequencing of growth initiatives, so you can actually execute the strategies we've built.


Grab your FREE copy of 10 Questions for Marketers to Revive, Reinvent or Expand Your Brand.

“Elizabeth brings a unique combination of Big Brand professionalism + a scrappy and humble attitude. She truly invests in her clients, projects, and relationships, regardless of size or scale.”


Cannabis Industry Startup

“Elizabeth is skilled at weaving a strong narrative that's easy to digest, synthesizing disparate information with clarity and simplicity."

Vice President


“Elizabeth isn’t afraid to ask the tough questions to get to deeper, richer insight into the consumer and market. Her work confirmed our decision to enter a new market and set the foundation for our launch of a new brand.”

Senior Brand Manager

Learning Resources

"…A Strategist, challenger, driver and so much more. I loved working with Elizabeth!"


Quaker Foods

'"Elizabeth is a razor sharp business mind, and also unfailingly caring and kind. I would definitely recommend her to prospective clients."

Kelly Simmers

former VP Maven Relations, MavenIndex