Insight: We always start by learning, looking in at the data and dynamics of your business, and outward to the broader marketplace. Curiosity fuels us as we dig for those big "aha's" --insights we can exploit for differentiation and advantage while delivering on the critical jobs to be done for the Top Dog, your consumer. When we need to fill in gaps or learn more, we find efficient ways to do it and pull in external expertise as needed.

Innovation: We believe good ideas come from anywhere and improve with collaboration. We believe an organization's culture and mindset set the tone for innovation to thrive. We define innovation broadly, from product & package to channel, message, and context. We value the process but believe it should be set up to flex and fit with your goals, stakeholder needs, and risk profile.

Impact: We don’t want to create a lofty strategy, then leave you hanging! We'll collaborate with your team to ensure they're set up for executional success, with a roadmap to guide them, in a sequence that makes sense for your capabilities and resources, so you can implement.