We are a strategic consultancy for consumer-facing brands & companies from startups to Fortune 50. Grounded in 20+ years of diverse experience across brands, categories, company sizes, and business models, we bring expansive and innovative thinking to reframe opportunities, solve problems, and deliver tangible roadmaps for market activation that are on brand and on strategy.

Our North Star:
Connecting the Dots from Insights to Impact™


While each engagement is tailored to individual client needs, our approach consistently combines strategic and analytical thinking, a challenger mindset, and a relentless external focus. Through these lenses, we partner together to uncover the intersections and opportunities to unlock differentiation and advantage for your brand and your business.

"Elizabeth is excellent at identifying and articulating the macro trends, and bringing relevant, commercially successful beauty products to life with product development teams. She is a strategic thinker who dives into the market research to extract the “golden nuggets.”

Jennifer Bayon 

VP, Licensing & Retail Partnerships, Solesence

 "Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.” 

Debbie Alsup

former VP Walmart Sales, Paris Presents

"Elizabeth is a creative, flexible, determined and resilient innovator and marketing leader who brings passion and strategic thinking forward every day. Elizabeth sets herself apart from other innovation marketers with her willingness to address challenges head on and collaborate to solve problems in pursuit of results. She always strives to bring out the best in people, making the team feel valued and celebrating the wins." 

Kelly Gronlund

Sr. Director, Consumer Insights, Hostess Brands