As seasoned CPG Brand Marketing Leaders, you know what Winning looks like.

But in today’s market, the Game has Changed.

New rules of consumer engagement, value expectations, and disruptors like AI make Today’s world a moving target.

And with the many hats Marketing wears, you and your team fight the day-to-day fires, so the discipline to build Tomorrow’s strategy may get pushed down on the list.


That’s where we come in.


We're a Brand Strategy consultancy for mid-sized established brands in Food, Beverage, Beauty & Wellness.

We help consumer marketing leaders harness strategic insights to fuel brand growth and market impact.

We’re right for you if you can see “what got us here won’t get us there,” and value experienced thought partnership to ensure your brand adapts and thrives in this dynamic market.


Our goal is to prime your branded business for both short AND longer term success, with an ability to flex with the evolving market. This might be:

A strong brand foundation, from a clear vision and purpose to a distinct positioning and value proposition

Products, programs and messages grounded in consumer insights, needs and trends

A rich pipeline of growth ideas to expand brand impact and relevance: who you reach, where you show up, and how you connect.


Grab your FREE copy of 10 Questions for Marketers to Revive, Reinvent or Expand Your Brand.


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No bandwidth to dig into rapid market changes/dynamics, obstacles and enablers to growth


Overloaded with data that needs to be harnessed into business insights to drive decisions

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Brand Vision, Purpose or Positioning is tired/outdated, undifferentiated or needs to be more clearly applied to messaging


A high risk or high investment expansion opportunity requires disciplined assessment


Innovation Pipeline is imbalanced, high risk or sparse


You’re not lacking in ideas, but need prioritization to focus on the best growth opportunities

Brand Experience

logos of past companies

“Elizabeth brings a unique combination of Big Brand professionalism + a scrappy and humble attitude. She truly invests in her clients, projects, and relationships, regardless of size or scale.”


Cannabis Industry Startup

“Elizabeth is skilled at weaving a strong narrative that's easy to digest, synthesizing disparate information with clarity and simplicity."

Vice President


“Elizabeth isn’t afraid to ask the tough questions to get to deeper, richer insight into the consumer and market. Her work confirmed our decision to enter a new market and set the foundation for our launch of a new brand.”

Senior Brand Manager

Learning Resources

"…A Strategist, challenger, driver and so much more. I loved working with Elizabeth!"


Quaker Foods

'"Elizabeth is a razor sharp business mind, and also unfailingly caring and kind. I would definitely recommend her to prospective clients."

Kelly Simmers

former VP Maven Relations, MavenIndex