LizCoBrand0137x-brand-strategy

Our I-3 Approach

Our areas of focus lean into our strengths and 25 years of marketing, strategy, and innovation experience.

In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.

INSIGHT

INNOVATION

IMPACT

our I-3 Service offerings

Consumer & Market Insights

  • Trend Mining & Integration
  • Consumer Target Segmentation
  • Immersion & Exploratory Research
  • Concept & Product Validation
  • Business Analysis

Brand Strategy

  • Vision, Purpose, Positioning & Architecture
  • Portfolio Strategy & Segmentation
  • Competitive Mapping & Analysis
  • New Category & Adjacency Assessment

Innovation

  • White Space & Platform Identification
  • Pipeline Fill: Structured Ideation & Concept Writing
  • Process & Success Metrics
  • Technical + Consumer Innovation Roadmaps

Commercial Strategy

  • Insight based Selling Story Creation
  • Merchandising and Assortment Strategy
  • Channel and Go to market Strategy
  • Omnichannel Messaging Strategy
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Below, find some examples of our work by Area of Expertise

  • All
  • Brand Positioning
  • Brand Strategy
  • Business Analytics
  • Consumer Insights & Custom Research
  • Innovation Pipeline Fill
  • Innovation Process & Execution
  • Innovation Process Discipline
  • Innovation Strategy
  • Market / Competitive Assessment
  • Market Intelligence & Trend Mining
  • Sell in / Go to Market Planning

Fortune 50 Food Portfolio Leader

"…A Strategist, challenger, driver and so much more. I loved working with ...
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National Dried Fruit & Baby Food Leader

"The project output provides strong value and actionable next steps for making ...
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Market Research & Brand Advocacy Startup

"Elizabeth is a fearless thinker and devoted team player.  If you have ...
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Market Assessment & Skincare Brand Acquisition

“Elizabeth was integral to the strategic development and expansion of my beauty ...
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Leading Educational Toy Company

"EMC Strategy was a valuable partner in our company’s quest to enter ...
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 In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.” 

Stacey Ramstedt

VP Marketing, Church & Dwight

"Elizabeth is excellent at identifying and articulating the macro trends, and bringing relevant, commercially successful beauty products to life with product development teams. She is a strategic thinker who dives into the market research to extract the “golden nuggets.” 

Jennifer Bayon

VP, Licensing & Retail Partnerships, Solesence

"Elizabeth knows Innovation inside and out. She sees where the consumer landscape is going, building frameworks that show the whys below the surface and the path forward, convincing others to jump on board, then going through the steps to validate and make ideas a reality."

Karin Silk

CMO, Q'Doba