Our I-3 Service Offerings
Based on 25 years of diverse experience in marketing and innovation leadership roles, we focus on the below areas of expertise.
We leverage a wide network of subject matter experts and partners expertise to deliver on individual client goals and needs.
OUR I-3 APPROACH
While each engagement is tailored to individual client needs, our holistic, collaborative approach combines strategic and analytical discipline with external focus, a challenger mindset, and an iterative, test & learn philosophy.
Consumer & Market Insights
- Trend Mining & Integration
- Consumer Target Segmentation
- Immersion & Exploratory Research
- Concept & Product Validation
- Business Analysis
Brand Strategy
- Vision, Purpose, Positioning & Architecture
- Portfolio Strategy & Segmentation
- Competitive Mapping & Analysis
- New Category & Adjacency Assessment
Innovation
- White Space & Platform Identification
- Pipeline Fill: Structured Ideation & Concept Writing
- Process & Success Metrics
- Technical + Consumer Innovation Roadmaps
Commercial Strategy
- Insight based Selling Story Creation
- Merchandising and Assortment Strategy
- Channel and Go to market Strategy
- Omnichannel Messaging Strategy

Below, find some examples of our work by Area of Expertise
- All
- Blog
- Brand Positioning
- Brand Strategy
- Business Analytics
- Consumer Insights & Custom Research
- Innovation Pipeline Fill
- Innovation Process & Execution
- Innovation Process Discipline
- Innovation Strategy
- Market / Competitive Assessment
- Market Intelligence & Trend Mining
Introducing…Trend Teaser! Sharing my passion for trends to spark insight and inspiration. Focus on Upcycling
A game changer for me in my career as an innovator was ...
Read More Using Multisensory Experience for Innovation Impact
As fellow trend watching innovators would likely agree, once a trend is ...
Read More Are Botanical Brain Boosters the Next Wellness Wave?
As fellow trend watching innovators would likely agree, once a trend is ...
Read More Fortune 50 Food Portfolio Leader
"…A Strategist, challenger, driver and so much more. I loved working with ...
Read More National Dried Fruit & Baby Food Leader
"The project output provides strong value and actionable next steps for making ...
Read More In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.