Services - EMC Strategy

OUR EXPERTISE

Every project poses different questions that demand different answers. But what's consistent is our commitment to deliver the clarity and structure that lets your team act and the business move forward.

The capabilities below have been honed over 25 years of brand building, growth strategy, innovation and insights. For needs outside our wheelhouse, we'll leverage our network and bring in the right partners.

Our Services

Market Insights

Turning data and signal into meaningful insight.

Cultural Signal Reading
Consumer Exploratory & Immersion
Concept & Product Validation
Business Analysis
Custom Qual/Quant Studies

Brand Strategy

Crafting the story and roadmap for relevance, distinctiveness and longevity.

Brand & Competitive Benchmarking
Brand Positioning
Brand Architecture, Portfolio Strategy
New Market/Category Assessment
Audience-Tiered Messaging Strategy

Innovation

Understanding the opportunity deeply, seizing purposefully.

Brand Distinctiveness Mapping
White Space & Platform Identification
Ideation & Concept Development
Pipeline Process & Metrics

Commercial Strategy

Driving the strategy to in-market impact.

Assortment & Category Architecture
Go-to-Market & Channel Strategy
Merchandising & Assortment Strategy
Selling Story Development

Below, find some examples of our work by Area of Expertise

All
Brand & Marketing Strategy
Consumer Insights & Research
Go-To-Market Strategy
Innovation Strategy & Process
Trend Mining & Market Intelligence

Product Innovation & Concept Development — Ancillary Consumption Tools Startup (Cannabis, company blinded)

“Elizabeth is a compassionate and generous partner who invests in her clients, ...

Educator Insights Research — Nonprofit Training & Education Provider

Brand Positioning Framework — Community Health Clinic

Brand Foundation — Exterior Property Services Platform

Brand Architecture Strategy — Dog Walking Service Platform

Value Proposition Reframe — Health & Wellness Deal Advisory Platform

Brand Foundation & Messaging System — National Refrigeration Services Platform

OTC Marketplace Brand Strategy and Site Redesign

“Elizabeth joined us on a complex brand strategy and digital commerce initiative ...

Educator Insights Research — Nonprofit Training & Education Provider

Full-Funnel Brand & Competitive Assessment

Brand Positioning Framework — Community Health Clinic

Brand & Product Experience Benchmarking

In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.”

Stacey Ramstedt

VP Marketing, Church & Dwight

"Elizabeth is excellent at identifying and articulating the macro trends, and bringing relevant, commercially successful beauty products to life with product development teams. She is a strategic thinker who dives into the market research to extract the “golden nuggets.”

Jennifer Bayon

VP, Licensing & Retail Partnerships, Solesence

"Elizabeth knows Innovation inside and out. She sees where the consumer landscape is going, building frameworks that show the whys below the surface and the path forward, convincing others to jump on board, then going through the steps to validate and make ideas a reality."

Karin Silk

CMO, Q'Doba