Our Expertise

Our expertise stems from over 25 years of diverse experience in brand leadership, strategy, innovation, and consumer insights across consumer categories, company sizes, and growth models. We have operated within multiple Food and Beverage aisles and all temperature states, a range of Beauty & Self Care categories (consumable and tools/accessories), consumer durables, and business services (B2B.)

Our I-3 Portfolio of Services

INSIGHT

We utilize a diverse toolbox to assess the market landscape, finding inspiration and unlocking uncommon insights — those A-ha’s that make the difference — to reveal and prioritize growth opportunities.

INNOVATION

We believe there are many ways to innovate and many types of innovation, from product and package to message, channel, and beyond. We believe “true innovation” is fueled by an adaptive, creative mindset paired with a flexible, yet disciplined process, tailored to the culture and needs of your organization.

IMPACT

We collaborate with your team and key stakeholders to align brand equities and organizational assets with market insights and dynamics sharpening the strategies and channeling them into feasible, viable plans and outcomes to drive your business.

Marketing & Growth Strategy

  • New Markets/Category Adjacency Assessments
  • M&A Due Diligence
  • Brand & Portfolio Growth Strategy
  • Competitive White Space assessment

Consumer & Market Insights

  • Global Market, Consumer & Retail Intelligence/Trend Mining
  • Immersion & Ethnography
  • Agile Qualitative research
  • Custom Concept, Product, Packaging & Shopper learning

Innovation Process & Pipeline Creation

  • White Space & Platform Identification
  • Ideation, Pipeline Fill & Concept creation
  • Multi-year Innovation Roadmaps
  • Traditional and Agile Innovation process
  • Innovation Metrics & Dashboards
  • Innovation Best Practices & implementation guidance
  • Prototyping & Proof-of-Concept guidance
  • Commercial Feasibility & Financial Viability assessment
  • Selling Story Creation

Positioning, Branding & Activation

  •  Brand Purpose and Vision collaboration
  • Brand Architecture & Positioning
  • Brand Identity guidance & collaboration
  • Marketing Messages & Naming
  • Brand Collaborations and Partner identification
  • Social Media audits
  • Digital Marketing & Content Strategy
CDMP badge

Business and Go-to-Market Planning

  • Organizational Capability Assessments
  • Strategic/Long Range & Annual Planning
  • Channel Strategy (omni/brick & mortar)
  • Business Analytics &  Implications
  • Sell In and Go-to-Market support

 In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.” 

Stacey Ramstedt

VP Marketing, Church & Dwight

"Elizabeth is excellent at identifying and articulating the macro trends, and bringing relevant, commercially successful beauty products to life with product development teams. She is a strategic thinker who dives into the market research to extract the “golden nuggets.” 

Jennifer Bayon

VP, Licensing & Retail Partnerships, Solesence

"Elizabeth knows Innovation inside and out. She sees where the consumer landscape is going, building frameworks that show the whys below the surface and the path forward, convincing others to jump on board, then going through the steps to validate and make ideas a reality."

Karin Silk

CMO, Q'Doba
  • All
  • Brand Positioning & Identity
  • Brand Strategy
  • Business Analytics
  • Consumer Insights & Custom Research
  • Innovation Pipeline Fill
  • Innovation Process Discipline
  • Innovation Strategy
  • Market / Competitive Assessment
  • Market Intelligence & Trend Mining
  • Sell in / Go to Market Planning

Market Research & Brand Advocacy Startup

"Elizabeth is a fearless thinker and devoted team player.  If you have ...
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Market Assessment & Skincare Brand Acquisition

“Elizabeth was integral to the strategic development and expansion of my beauty ...
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Leading Educational Toy Company

"EMC Strategy was a valuable partner in our company’s quest to enter ...
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