Our Expertise
Our expertise stems from over 25 years of diverse experience in brand leadership, strategy, innovation, and consumer insights across consumer categories, company sizes, and growth models. We have operated within multiple Food and Beverage aisles and all temperature states, a range of Beauty & Self Care categories (consumable and tools/accessories), consumer durables, and business services (B2B.)
Our I-3 Portfolio of Services
Marketing & Growth Strategy
- New Markets/Category Adjacency Assessments
- M&A Due Diligence
- Brand & Portfolio Growth Strategy
- Competitive White Space assessment
Consumer & Market Insights
- Global Market, Consumer & Retail Intelligence/Trend Mining
- Immersion & Ethnography
- Agile Qualitative research
- Custom Concept, Product, Packaging & Shopper learning
Innovation Process & Pipeline Creation
- White Space & Platform Identification
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Ideation, Pipeline Fill & Concept creation
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Multi-year Innovation Roadmaps
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Traditional and Agile Innovation process
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Innovation Metrics & Dashboards
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Innovation Best Practices & implementation guidance
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Prototyping & Proof-of-Concept guidance
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Commercial Feasibility & Financial Viability assessment
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Selling Story Creation
Positioning, Branding & Activation
- Brand Purpose and Vision collaboration
- Brand Architecture & Positioning
- Brand Identity guidance & collaboration
- Marketing Messages & Naming
- Brand Collaborations and Partner identification
- Social Media audits
- Digital Marketing & Content Strategy

Business and Go-to-Market Planning
- Organizational Capability Assessments
- Strategic/Long Range & Annual Planning
- Channel Strategy (omni/brick & mortar)
- Business Analytics & Implications
- Sell In and Go-to-Market support
In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.
- All
- Brand Positioning & Identity
- Brand Strategy
- Business Analytics
- Consumer Insights & Custom Research
- Innovation Pipeline Fill
- Innovation Process Discipline
- Innovation Strategy
- Market / Competitive Assessment
- Market Intelligence & Trend Mining
- Sell in / Go to Market Planning
Market Research & Brand Advocacy Startup
"Elizabeth is a fearless thinker and devoted team player. If you have ...
Read More Market Assessment & Skincare Brand Acquisition
“Elizabeth was integral to the strategic development and expansion of my beauty ...
Read More Leading Educational Toy Company
"EMC Strategy was a valuable partner in our company’s quest to enter ...
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