Services - EMC Strategy

Our I-3 Service Offerings

Based on 25 years of diverse experience in marketing and innovation leadership roles, we focus on the below areas of expertise.

We leverage a wide network of subject matter experts and partners expertise to deliver on individual client goals and needs.

OUR I-3 APPROACH

While each engagement is tailored to individual client needs, our holistic, collaborative approach combines strategic and analytical discipline with external focus, a challenger mindset, and an iterative, test & learn philosophy.

INSIGHT

We look to the consumer and the market to learn, then layer on the right tools to go deeper. Curiosity propels our quest for those unexpected "aha's" and openings or gaps your brand can uniquely exploit for differentiation and advantage. We research efficiently and bring in expert partners where needed.

INNOVATION

We believe good ideas come from anywhere, and get better with collaboration. We believe innovation goes beyond a product to package, channel, message, and context. We believe different types of innovation can do many jobs within a category or portfolio. We believe "Innovation" truly starts with culture and mindset. We use an iterative process that balances discipline with flexibility, and tailor it to your goals, culture, investment and risk profile.

IMPACT

We don’t want to create some lofty strategy then leave you hanging! We'll collaborate with your team to ensure you’re set up for success, developing an actionable roadmap that aligns brand and organizational capabilities with the right sequencing of initiatives, so you can actually execute the strategies we've built.

Consumer & Market Insights

Trend Mining & Integration
Consumer Target Segmentation
Immersion & Exploratory Research
Concept & Product Validation
Business Analysis

Brand Strategy

Vision, Purpose, Positioning & Architecture
Portfolio Strategy & Segmentation
Competitive Mapping & Analysis
New Category & Adjacency Assessment

Innovation

White Space & Platform Identification
Pipeline Fill: Structured Ideation & Concept Writing
Process & Success Metrics
Technical + Consumer Innovation Roadmaps

Commercial Strategy

Insight based Selling Story Creation
Merchandising and Assortment Strategy
Channel and Go to market Strategy
Omnichannel Messaging Strategy

Below, find some examples of our work by Area of Expertise

All
Blog
Brand Positioning
Brand Strategy
Business Analytics
Consumer Insights & Custom Research
Innovation Pipeline Fill
Innovation Process & Execution
Innovation Process Discipline
Innovation Strategy
Market / Competitive Assessment
Market Intelligence & Trend Mining

Introducing…Trend Teaser! Sharing my passion for trends to spark insight and inspiration. Focus on Upcycling

A game changer for me in my career as an innovator was ...

Using Multisensory Experience for Innovation Impact

As fellow trend watching innovators would likely agree, once a trend is ...

Are Botanical Brain Boosters the Next Wellness Wave?

As fellow trend watching innovators would likely agree, once a trend is ...

Fortune 50 Food Portfolio Leader

"…A Strategist, challenger, driver and so much more. I loved working with ...

National Baking Mix Company

Leading Ingredient Supplier for Food/Beverage industry

Fortune 50 Global Snacking Leader

Global Neutraceuticals Brand

Enhanced Water brand within Fortune 50 Food/Beverage company

Domestic Beer Megabrand

Research and Trend Advisory/Consult

National Dried Fruit & Baby Food Leader

"The project output provides strong value and actionable next steps for making ...

In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.”

Stacey Ramstedt

VP Marketing, Church & Dwight

"Elizabeth is excellent at identifying and articulating the macro trends, and bringing relevant, commercially successful beauty products to life with product development teams. She is a strategic thinker who dives into the market research to extract the “golden nuggets.”

Jennifer Bayon

VP, Licensing & Retail Partnerships, Solesence

"Elizabeth knows Innovation inside and out. She sees where the consumer landscape is going, building frameworks that show the whys below the surface and the path forward, convincing others to jump on board, then going through the steps to validate and make ideas a reality."

Karin Silk

CMO, Q'Doba