Our Expertise
We bring over 25 years of diverse experience in brand leadership, strategy, innovation, and consumer insights across consumer categories, company sizes, and growth models. We have operated across Food and Beverage channels and aisles, multiple Beauty categories, both durable and consumable, and business services (B2B.)
Our I-3 Portfolio of Services
While each engagement is tailored to individual client needs, our holistic, collaborative approach combines strategic and analytical discipline with external focus, a challenger mindset, and an iterative, test & learn philosophy.
Below, find some examples of our work by Area of Expertise
- All
- Brand Positioning & Identity
- Brand Strategy
- Business Analytics
- Consumer Insights & Custom Research
- Innovation Pipeline Fill
- Innovation Process Discipline
- Innovation Strategy
- Market / Competitive Assessment
- Market Intelligence & Trend Mining
- Uncategorized
In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.
Marketing & Growth Strategy
- New Markets/Category Adjacency Assessments
- M&A Due Diligence
- Brand & Portfolio Growth Strategy
- Competitive White Space assessment
Consumer & Market Insights
- Global Market, Consumer & Retail Intelligence/Trend Mining
- Immersion & Ethnography
- Agile Qualitative research
- Custom Concept, Product, Packaging & Shopper learning
Innovation Process & Pipeline Creation
- White Space & Platform Identification
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Ideation, Pipeline Fill & Concept creation
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Multi-year Innovation Roadmaps
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Traditional and Agile Innovation process
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Innovation Metrics & Dashboards
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Innovation Best Practices & implementation guidance
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Prototyping & Proof-of-Concept guidance
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Commercial Feasibility & Financial Viability assessment
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Selling Story Creation
Positioning, Branding & Activation
- Brand Purpose and Vision collaboration
- Brand Architecture & Positioning
- Brand Identity guidance & collaboration
- Marketing Messages & Naming
- Brand Collaborations and Partner identification
- Social Media audits
- Digital Marketing & Content Strategy

Business and Go-to-Market Planning
- Organizational Capability Assessments
- Strategic/Long Range & Annual Planning
- Channel Strategy (omni/brick & mortar)
- Business Analytics & Implications
- Sell In and Go-to-Market support