Elizabeth standing by window


Our areas of focus lean into our strengths, built through a 25-year career in big and small brand strategy, innovation, insights and trend analysis.

To deliver on client needs in areas outside our wheelhouse, we leverage a network of experienced partners and subject matter experts.

Our Services

Market Insights

  • Trend Mining & Application
  • Consumer Exploratory & Immersion
  • Concept & Product Research
  • Business Analysis
  • Custom Research (partner)

Brand Strategy

  • Vision, Purpose, Positioning & Architecture
  • Portfolio Strategy
  • Competitive Intelligence
  • New Market/ Category Assessment


  • White Space & Platform Identification
  • Ideation & Concept Development
  • Pipeline Process & Metrics
  • Technical + Consumer Innovation Roadmaps

Commercial Strategy

  • Insight based Selling Story Creation
  • Merchandising and Assortment Strategy
  • Messaging Strategy
  • Channel and Go to Market Strategy
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Below, find some examples of our work by Area of Expertise

  • All
  • Brand Strategy
  • Consumer Insights & Research
  • Go-To-Market Strategy
  • Innovation Strategy & Process
  • Trend Mining & Market Intelligence

Fortune 50 Food Portfolio Leader

"…A Strategist, challenger, driver and so much more. I loved working with ...
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National Dried Fruit & Baby Food Leader

"The project output provides strong value and actionable next steps for making ...
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Market Research & Brand Advocacy Startup

"Elizabeth is a fearless thinker and devoted team player.  If you have ...
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Market Assessment & Skincare Brand Acquisition

“Elizabeth was integral to the strategic development and expansion of my beauty ...
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Leading Educational Toy Company

"EMC Strategy was a valuable partner in our company’s quest to enter ...
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 In addition to these areas, we leverage a network of deeply experienced partners and subject matter experts to augment our services with the expertise needed to deliver on your business needs.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.” 

Stacey Ramstedt

VP Marketing, Church & Dwight

"Elizabeth is excellent at identifying and articulating the macro trends, and bringing relevant, commercially successful beauty products to life with product development teams. She is a strategic thinker who dives into the market research to extract the “golden nuggets.” 

Jennifer Bayon

VP, Licensing & Retail Partnerships, Solesence

"Elizabeth knows Innovation inside and out. She sees where the consumer landscape is going, building frameworks that show the whys below the surface and the path forward, convincing others to jump on board, then going through the steps to validate and make ideas a reality."

Karin Silk

CMO, Q'Doba