Fortune 50 Global Snacking Leader



Fortune 50 Global Snacking Leader


Business Challenge:

Brand Strategy consultancy sought supplemental support on repositioning project for iconic heritage cracker brand experiencing market share losses and declining brand relevance.


What we Delivered:

EMC Strategy provided targeted support on building a unified brand positioning grounded in instinct based insights and functional and emotional benefits, brand narrative touting rich heritage and history, and recommended advertising message priorities.



Delivered comprehensive recommendations to client team, which were well received, implemented immediately and fueled 2023 plans.