Who We Are

Elizabeth Cohen of EMC Strategy, LLC is a dynamic brand marketing leader, disruptive innovation expert, and dot connector. What motivates her each day is the opportunity to support food, beverage, beauty, wellness & cannabis brands in their missions and growth journeys by opening their eyes and sharpening their thinking. Her corporate experience includes a range of Brand and Innovation leadership roles at Fortune 50 CPG and PE-owned Beauty companies and Management Consulting. Her portfolio is ever-expanding and includes a growing body of founder-led startups and new category experiences.

Our Philosophy & Beliefs

We harness a diverse industry purview across categories, channels & cultures into a Thoughtful and Thought-full approach to each and every engagement. As students of the global marketplace, we bring an insatiable curiosity and "excavator" mentality to reveal and synthesize data, inspiration, intuition, and insights into a clear future vision, compelling strategies and a roadmap for realization.

Our Passion

We are passionate about Wellness, which we see as a ubiquitous, permanent, yet ever evolving market demand surrounding today’s product, service and lifestyle categories. Harnessing our experience in food, beverage, beauty & emerging categories, we leverage these macro trends to help your brand establish a future-proof position in the wellness landscape and in consumers’ lives.

Industry & Company Experience

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Brand Experience: Impact across range of leading brands and market sectors

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"Our team was challenged to evaluate a new market opportunity and build a brand from the ground up. Given limited resources, time, and expertise, EMC Strategy, LLC stepped in to provide needed support. Elizabeth isn’t afraid to ask the tough questions, and her work resulted in a deeper understanding of the new market, and rich consumer insights, which she led the team to parlay into a differentiated brand positioning. The analysis helped confirm our decision to enter this new market and created the foundation for a new brand and product line to be launched later this year. We wouldn’t have been able to do it without Elizabeth’s help! On top of these results and impact, Elizabeth is a pleasure to work with — I can’t recommend her highly enough."

Darci Shaw

Senior Marketing Manager, Learning Resources Inc.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.”

Stacey Ramstedt

VP Marketing, Church & Dwight

Elizabeth has a great ability to verbally communicate more complex project/business situations and is able to present the information well across disciplines and levels.

Beth Cassiday

Chief Beauty Officer, PPI Beauty