Who We Are

Elizabeth Cohen is a brand strategist, trend junkie, innovation expert, and dot connector.  What lights her up is finding new ways for food, beverage, beauty, wellness & cannabis brands to thrive and grow as they pursue their missions and goals.

Her career experience includes 20+ years in diverse Brand Marketing, Strategy and Innovation leadership roles at leading CPG and PE-owned companies, as well as Management Consulting.

How We Can Help

Growing Pains? We get it…and we're here to help.

As a Leader, you're always looking forward. You know sustainable growth requires continuous reassessment…and “what got me here won’t get me there.”

While you may see or sense an innovation or growth opportunity, your team may be lean, maxed out, or even lack the data needed to build a strong case.

On the opposite end, you may have too many new ideas, or data overload and need a framework to organize/prioritize.

When something's NOT working on your business, it can be hard to diagnose, reset and move forward. While problems tend to show up clearly, the solutions can be more elusive.


When moving fast, it can be hard to see the forest for the trees.
That's where we come in.
We partner with Brand leaders, using Insight to unlock new growth opportunities and creating a roadmap to seize them.

We're curious and collaborative. We know you're the expert on your business, so we bring an appetite to harness that expertise, integrating what you've learned along the way and hearing all voices and perspectives. We blend analytics, creativity, and a challenger mindset to help overturn or reframe barriers, gain momentum, and drive alignment.

Our Passion

We are passionate about Wellness, which we see as a ubiquitous, permanent, yet ever evolving market demand surrounding today’s product, service and lifestyle categories. Harnessing our experience in food, beverage, beauty & emerging categories, we leverage these macro trends to help your brand establish a future-proof position in the wellness landscape and in consumers’ lives.


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Brand Experience

logos of past companies

"Our team was challenged to evaluate a new market opportunity and build a brand from the ground up. Given limited resources, time, and expertise, EMC Strategy, LLC stepped in to provide needed support. Elizabeth isn’t afraid to ask the tough questions, and her work resulted in a deeper understanding of the new market, and rich consumer insights, which she led the team to parlay into a differentiated brand positioning. The analysis helped confirm our decision to enter this new market and created the foundation for a new brand and product line to be launched later this year. We wouldn’t have been able to do it without Elizabeth’s help! On top of these results and impact, Elizabeth is a pleasure to work with — I can’t recommend her highly enough."

Darci Shaw

Senior Marketing Manager, Learning Resources Inc.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.”

Stacey Ramstedt

VP Marketing, Church & Dwight

Elizabeth has a great ability to verbally communicate more complex project/business situations and is able to present the information well across disciplines and levels.

Beth Cassiday

Chief Beauty Officer, PPI Beauty