elizabeth

Who We Are

Elizabeth Cohen of EMC Strategy, LLC is a dynamic brand marketing leader, disruptive innovation expert, and dot connector. Her personal mission (a.k.a., what gets her going each day) is the opportunity to support food, beverage, beauty, wellness & cannabis brands in their missions and growth journeys. Her corporate experience includes Management Consulting and a range of Brand and Innovation leadership roles at Fortune 50 CPG and PE-owned Beauty companies. Her portfolio is ever-expanding and includes a growing body of founder-led startups and new category experiences.

Our Philosophy & Beliefs

We harness diverse career experience across industries, categories, channels & cultures into a Thoughtful and Thought-full approach to each and every engagement. We are perpetual students of the global marketplace, and bring an insatiable curiosity and "excavator" mentality to reveal and synthesize data, inspiration, intuition, and insights into compelling strategies. Then, guided by a clear future vision, we build confidence in the roadmap for you and your teams to deliver.

Our Passion

We are passionate about Wellness, which we see as a ubiquitous, and permanent market force surrounding nearly all product, service, and lifestyle categories. Harnessing our varied experience in food, beverage & beauty categories, we bring a unique lens to help your brand establish your rightful, future-proof place in the wellness landscape and in consumers’ lives.

Industry & Company Experience

Screen Shot 2022-04-08 at 10.13.13 AM

Brand Experience: Impact across range of leading brands and market sectors

logos of past companies

"Our team was challenged to evaluate a new market opportunity and build a brand from the ground up. Given limited resources, time, and expertise, EMC Strategy, LLC stepped in to provide needed support. Elizabeth isn’t afraid to ask the tough questions, and her work resulted in a deeper understanding of the new market, and rich consumer insights, which she led the team to parlay into a differentiated brand positioning. The analysis helped confirm our decision to enter this new market and created the foundation for a new brand and product line to be launched later this year. We wouldn’t have been able to do it without Elizabeth’s help! On top of these results and impact, Elizabeth is a pleasure to work with — I can’t recommend her highly enough."

Darci Shaw

Senior Marketing Manager, Learning Resources Inc.

“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.”

Stacey Ramstedt

VP Marketing, Church & Dwight

Elizabeth has a great ability to verbally communicate more complex project/business situations and is able to present the information well across disciplines and levels.

Beth Cassiday

Chief Beauty Officer, PPI Beauty