Who We Are
Elizabeth Cohen is a brand strategist, trend junkie, innovation expert, and dot connector. What lights her up is finding new ways for food, beverage, beauty, wellness & cannabis brands to thrive and grow as they pursue their missions and goals.
Her career experience includes 20+ years in diverse Brand Marketing, Strategy and Innovation leadership roles at leading CPG and PE-owned companies, as well as Management Consulting.
How We Can Help
Growing Pains? We get it…and we're here to help.
As a Leader, you're always looking forward. You know sustainable growth requires continuous reassessment…and “what got me here won’t get me there.”
While you may see or sense an innovation or growth opportunity, your team may be lean, maxed out, or even lack the data needed to build a strong case.
On the opposite end, you may have too many new ideas, or data overload and need a framework to organize/prioritize.
When something's NOT working on your business, it can be hard to diagnose, reset and move forward. While problems tend to show up clearly, the solutions can be more elusive.
When moving fast, it can be hard to see the forest for the trees.
That's where we come in.
We partner with Brand leaders, using Insight to unlock new growth opportunities and creating a roadmap to seize them.
We're curious and collaborative. We know you're the expert on your business, so we bring an appetite to harness that expertise, integrating what you've learned along the way and hearing all voices and perspectives. We blend analytics, creativity, and a challenger mindset to help overturn or reframe barriers, gain momentum, and drive alignment.
Our Passion
We are passionate about Wellness, which we see as a ubiquitous, permanent, yet ever evolving market demand surrounding today’s product, service and lifestyle categories. Harnessing our experience in food, beverage, beauty & emerging categories, we leverage these macro trends to help your brand establish a future-proof position in the wellness landscape and in consumers’ lives.
CORPORATE CAREER EXPERIENCE
Brand Experience
