"Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.”

"EMC Strategy was a valuable partner in our company’s quest to enter into a new category, bringing  us smart, disciplined thinking, and a framework for evaluating the idea from multiple lenses. She introduced a new qualitative research tool that yielded  valuable insights to help shape the proposition. She led a cross-functional team to develop the brand positioning, leveraging consumer data, team feedback, and a savvy ability to hone in on the essential elements. I would be happy to work with Elizabeth again on future innovation projects."