“Elizabeth supported the Brightfield team At when we were resource-strapped, bringing her client-side perspective to guide our team in creating and launching some key consumer reports. She leveraged our portfolio of research tools and used her cross-category trend expertise and wellness insights to shape the report. Beyond the scope of the project, she brought a valued perspective on the rebranding of a key segment of our business. I’d be happy to partner with EMC Strategy in the future.” 

"Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.”

"EMC Strategy supported our company’s entry into a new category, bringing us a disciplined framework for evaluating the opportunity from multiple lenses. She introduced a new research tool that yielded valuable insights to inform the proposition. She led our team to develop a new brand positioning, leveraging consumer data, team feedback, and savvy ability to hone in on the essential elements. I’d be happy to work with Elizabeth again on future innovation projects.”