Our diverse client portfolio includes established brands at global companies, mid sized private companies, and new or scaling startups.


“Elizabeth supported the Brightfield team with our  wellness insights platform, guiding our team to develop and launch some key consumer reports. She led the team to ensure the content reflected our full portfolio of tools for deeper, more holistic insights. Additionally, she offered valued perspective on the positioning and rebranding of this key segment of our business. At a time when we were resource-strapped, Elizabeth ramped up quickly, bringing her client side perspective, cross-category trend expertise, and knowledge of wellness to the table. I would be happy to partner with Elizabeth/ EMC Strategy in the future.”  

Bethany Gomez

Managing Director, Brightfield Group (Cannabis & Wellness Insights Research)

"Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.”

Debbie Alsup

former VP Walmart Sales, Paris Presents

"EMC Strategy was a valuable partner in our company’s quest to enter into a new category, bringing  us smart, disciplined thinking, and a framework for evaluating the idea from multiple lenses. She introduced a new qualitative research tool that yielded  valuable insights to help shape the proposition. She led a cross-functional team to develop the brand positioning, leveraging consumer data, team feedback, and a savvy ability to hone in on the essential elements. I would be happy to work with Elizabeth again on future innovation projects."

Sari Winick

CMO, Learning Resources Inc.

Below, find some examples of our work by Area of Expertise

  • All
  • Additional
  • B to B services
  • Beauty and Wellness
  • Cannabis
  • Durables
  • Food and Beverage

Using Multisensory Experience for Innovation Impact

As fellow trend watching innovators would likely agree, once a trend is ...
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Are Botanical Brain Boosters the Next Wellness Wave?

As fellow trend watching innovators would likely agree, once a trend is ...
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Fortune 50 Food Portfolio Leader

"…A Strategist, challenger, driver and so much more. I loved working with ...
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National Dried Fruit & Baby Food Leader

"The project output provides strong value and actionable next steps for making ...
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Market Research & Brand Advocacy Startup

"Elizabeth is a fearless thinker and devoted team player.  If you have ...
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Market Assessment & Skincare Brand Acquisition

“Elizabeth was integral to the strategic development and expansion of my beauty ...
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Leading Educational Toy Company

"EMC Strategy was a valuable partner in our company’s quest to enter ...
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Cannabis Industry Ancillary Product Startup

"Elizabeth is a compassionate and generous partner who invests in her clients, ...
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