“Elizabeth supported the Brightfield team with our  wellness insights platform, guiding our team to develop and launch some key consumer reports. She led the team to ensure the content reflected our full portfolio of tools for deeper, more holistic insights. Additionally, she offered valued perspective on the positioning and rebranding of this key segment of our business. At a time when we were resource-strapped, Elizabeth ramped up quickly, bringing her client side perspective, cross-category trend expertise, and knowledge of wellness to the table. I would be happy to partner with Elizabeth/ EMC Strategy in the future.”  

"Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.”

"EMC Strategy was a valuable partner in our company’s quest to enter into a new category, bringing  us smart, disciplined thinking, and a framework for evaluating the idea from multiple lenses. She introduced a new qualitative research tool that yielded  valuable insights to help shape the proposition. She led a cross-functional team to develop the brand positioning, leveraging consumer data, team feedback, and a savvy ability to hone in on the essential elements. I would be happy to work with Elizabeth again on future innovation projects."