“Elizabeth supported the Brightfield team At when we were resource-strapped, bringing her client-side perspective to guide our team in creating and launching some key consumer reports. She leveraged our portfolio of research tools and used her cross-category trend expertise and wellness insights to shape the report. Beyond the scope of the project, she brought a valued perspective on the rebranding of a key segment of our business. I’d be happy to partner with EMC Strategy in the future.”

"Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.”

"EMC Strategy supported our company’s entry into a new category, bringing us a disciplined framework for evaluating the opportunity from multiple lenses. She introduced a new research tool that yielded valuable insights to inform the proposition. She led our team to develop a new brand positioning, leveraging consumer data, team feedback, and savvy ability to hone in on the essential elements. I’d be happy to work with Elizabeth again on future innovation projects.”

“Elizabeth has a rare ability to simplify complexity, quickly synthesize large amounts of information, and identify what matters most. Her work was instrumental in refining our brand architecture and positioning, and building the roadmap for a successful website relaunch.”