Our diverse client portfolio includes established brands at global companies, mid sized private companies, and new or scaling startups.

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“Elizabeth supported the Brightfield team At when we were resource-strapped, bringing her client-side perspective to guide our team in creating and launching some key consumer reports. She leveraged our portfolio of research tools and used her cross-category trend expertise and wellness insights to shape the report. Beyond the scope of the project, she brought a valued perspective on the rebranding of a key segment of our business. I’d be happy to partner with EMC Strategy in the future.” 

Bethany Gomez

Managing Director, Brightfield Group (Cannabis & Wellness Insights Research)

"Elizabeth is skilled at telling the story of insight-driven innovation at all organizational levels, gaining buy-in and executional momentum She mobilized the sales teams and customers, articulating macro and micro trends and connecting them to opportunities, resulting in strong sell-in and incremental sales.”

Debbie Alsup

former VP Walmart Sales, Paris Presents

"EMC Strategy supported our company’s entry into a new category, bringing us a disciplined framework for evaluating the opportunity from multiple lenses. She introduced a new research tool that yielded valuable insights to inform the proposition. She led our team to develop a new brand positioning, leveraging consumer data, team feedback, and savvy ability to hone in on the essential elements. I’d be happy to work with Elizabeth again on future innovation projects.”

Sari Winick

CMO, Learning Resources Inc.

Below, find some examples of our work by Area of Expertise

  • All
  • Additional
  • B to B services
  • Beauty and Wellness
  • Cannabis
  • Durables
  • Food and Beverage

From AI to Zen: Self Care Trends Shaping 2024 and beyond

I started this newsletter about a year ago to help trend-watching brand ...
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December Trend Teaser: Holiday Gifting Edition!

Season’s Greetings! So…how was your year?? If it was anything like mine, ...
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Community 2.0: Connection Culture

I started this newsletter to help trend-watching brand marketers and innovators learn ...
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Feminine Health on Fire

I started this newsletter to help trend-watching brand marketers and innovators learn ...
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The Elusive Z’s… Our Sleep (Ob) Session

 started this newsletter to help trend-watching brand marketers and innovators learn about ...
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Self Care: Coping, Calming & Capturing our Dollars

Something I’ve learned in my career, which is a bit of a ...
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Collaborations as a Reflection of Culture

As fellow trend watching innovators would likely agree, once a trend is ...
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Gen Z and Workplace Wellness

As fellow trend watchers would likely agree, once a trend is sparked, ...
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Trend Teaser Inaugural edition: Upcycling

A game changer for me in my career as an innovator was ...
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Using Multisensory Experience for Innovation Impact

As fellow trend watching innovators would likely agree, once a trend is ...
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Are Botanical Brain Boosters the Next Wellness Wave?

As fellow trend watching innovators would likely agree, once a trend is ...
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Fortune 50 Food Portfolio Leader

"…A Strategist, challenger, driver and so much more. I loved working with ...
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National Dried Fruit & Baby Food Leader

"The project output provides strong value and actionable next steps for making ...
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Market Research & Brand Advocacy Startup

"Elizabeth is a fearless thinker and devoted team player.  If you have ...
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Market Assessment & Skincare Brand Acquisition

“Elizabeth was integral to the strategic development and expansion of my beauty ...
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Leading Educational Toy Company

"EMC Strategy was a valuable partner in our company’s quest to enter ...
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Cannabis Industry Ancillary Product Startup

"Elizabeth is a compassionate and generous partner who invests in her clients, ...
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