Market Assessment & Skincare Brand Acquisition
“Elizabeth was integral to the strategic development and expansion of my beauty brands. Her thought leadership and partnership were critical to elevate my team’s thinking, tapping into her portfolio mindset and breadth of experience.”–Stacey Ramstedt, VP, Marketing, Church & Dwight, former Sr. Marketing Director, PPI Beauty
Beauty Division VP for Fortune 500 Multinational CPG company
Traditional household products leaders in mature categories acquired high growth, "indie" skincare tools brand with very different business model. Given anticipated challenges with integration, engaged EMC Strategy for growth opportunity assessment, Innovation strategy and roadmap development, and integration playbook.
What we Delivered:
Conducted comprehensive brand, category, competitive, and consumer assessment with white space identification, prioritized key adjacent growth segments, and delivered 3 year Innovation Roadmap.
Insights & recommendations provided a blueprint for a new marketing team to adopt and execute with the integration of the new brand into the parent company portfolio.