Premium Enhanced Water Brand



Enhanced Water brand within Fortune 50 Food/Beverage company


Business Challenge:

Brand Strategy consultancy sought supplemental support on repositioning project for purpose driven functional water brand experiencing market share losses and declining brand relevance.


What we Delivered:

EMC Strategy supported creation of a unified brand positioning grounded in instinct based insights and functional and emotional benefits and recommended messaging and innovation priorities. Developed an evolved brand purpose framework to bridge existing purpose to more targeted, differentiated purpose with range of market activation ideas.



Delivered comprehensive recommendations to client teams, which were implemented immediately and fueled 2023 communications planning.