National Baking Mix Company



National Baking Mix Company


Business Challenge:

Enlisted to partner with boutique Growth & Strategy consultancy to develop disruptive new brand and product portfolio to premiumize mature, commoditized category


What we Delivered:

Leveraged primary and secondary research to identify target segments, critical category insights, drivers and barriers, and validate concept and benefit hierarchy.



Delivered unique and well validated brand proposition, from positioning to packaging and product line recommendations to activation strategies.