Something I’ve learned in my career, which is a bit of a well kept marketing secret, is that watching and applying trends can ensure your strategies, programs and products are relevant both today and tomorrow. That’s why I started this newsletter: to illustrate intriguing trends and spark new thinking for marketing leaders as you grow your…

As fellow trend watching innovators would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread. I started this newsletter to capture trends that excite me AND can help you think differently about growing your business. Each month I’ll dive into 3 examples of a trend, based on my…

As fellow trend watchers would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread. Each month I dive into 3 examples of a trend, rating as below based purely on my own humble opinion: 1)     Spot On– An example of the trend I think is “sticky” and well executed…

A game changer for me in my career as an innovator was when I moved from the Food industry into the Beauty industry. While CPG, and the Food industry specifically, sets the standard for using consumer research to assess new product market viability and business drivers, Trends Rule in the Beauty space. Newness is everything.…

As fellow trend watching innovators would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread, either within a segment or across segments. While not new, one trend that has shown fascinating staying power– migrating between food, hospitality, beauty, fashion, wellness, music and back again– is the quest for…

As fellow trend watching innovators would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread. In each edition of this newsletter, I’ll dive into 3 examples and implications of this trend, reflecting nothing more than my humble opinion: 1)   Spot On: An example of the trend I think is “sticky”…