Domestic Beer Megabrand



Domestic Beer Megabrand


Business Challenge:

Brand Strategy consultancy sought supplemental support on repositioning project for industry leading Beer megabrand experiencing market share losses and declining brand relevance across several sub-brands.


What we Delivered:

EMC Strategy supported creation of a unified brand positioning grounded in instinct based insights and functional and emotional benefits, brand narrative touting rich heritage and history, and recommended advertising message priorities.



Delivered comprehensive recommendations to multiple client teams, which were implemented immediately and fueled 2023 communications planning.