Domestic Beer Megabrand
![glass-beer-on-dark-background-2021-12-09-05-38-09-utc glass-beer-on-dark-background-2021-12-09-05-38-09-utc](https://emcstrategy.com/wp-content/uploads/2022/09/glass-beer-on-dark-background-2021-12-09-05-38-09-utc.jpg)
Client:
Domestic Beer Megabrand
Business Challenge:
Brand Strategy consultancy sought supplemental support on repositioning project for industry leading Beer megabrand experiencing market share losses and declining brand relevance across several sub-brands.
What we Delivered:
EMC Strategy supported creation of a unified brand positioning grounded in instinct based insights and functional and emotional benefits, brand narrative touting rich heritage and history, and recommended advertising message priorities.
Impact:
Delivered comprehensive recommendations to multiple client teams, which were implemented immediately and fueled 2023 communications planning.