Leading Food & Beverage Ingredient Supplier
Leading Ingredient Supplier for Food/Beverage industry
Partnered with Brand Strategy consultancy to develop Customer Facing Selling story for leading B2B Ingredient supplier to elevate Beverage insights and innovation credibility for key enterprise clients.
What we Delivered:
Leveraged stakeholder interview insights, custom and secondary research, and wellness trend expertise to develop consumer-centric story to enable marketing and sales teams to elevate customer-facing conversations.
Deliverable heralded by client team as highly timely, relevant and impactful in setting a more strategic tone in customer touchpoints, supported by early customer feedback.