Leading Food & Beverage Ingredient Supplier
![peach-raspberry-iced-tea-summer-refreshing-drink-500x400 peach-raspberry-iced-tea-summer-refreshing-drink-500x400](https://emcstrategy.com/wp-content/uploads/2022/12/peach-raspberry-iced-tea-summer-refreshing-drink-500x400-1.jpg)
Client:
Leading Ingredient Supplier for Food/Beverage industry
Business Challenge:
Partnered with Brand Strategy consultancy to develop Customer Facing Selling story for leading B2B Ingredient supplier to elevate Beverage insights and innovation credibility for key enterprise clients.
What we Delivered:
Leveraged stakeholder interview insights, custom and secondary research, and wellness trend expertise to develop consumer-centric story to enable marketing and sales teams to elevate customer-facing conversations.
Impact:
Deliverable heralded by client team as highly timely, relevant and impactful in setting a more strategic tone in customer touchpoints, supported by early customer feedback.