Leading Food & Beverage Ingredient Supplier



Leading Ingredient Supplier for Food/Beverage industry


Business Challenge:

Partnered with Brand Strategy consultancy to develop Customer Facing Selling story for leading B2B Ingredient supplier to elevate Beverage insights and innovation credibility for key enterprise clients.


What we Delivered:

Leveraged stakeholder interview insights, custom and secondary research, and wellness trend expertise to develop consumer-centric story to enable marketing and sales teams to elevate customer-facing conversations.



Deliverable heralded by client team as highly timely, relevant and impactful in setting a more strategic tone in customer touchpoints, supported by early customer feedback.