Research and Trend Advisory/Consult

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Client:

Research and Trend Advisory/Consult

 

Business Challenge:

Primary/ syndicated data and insights consultancy sought assistance positioning and launching a new proprietary insights study on the disruptive role of Cannabis in the current and future health and wellness landscape with implications for OTC and CPG companies.

 

What we Delivered:

Built upon preliminary data analytics and consumer frameworks with expanded, value added insights and implications to accelerate the launch of study.

 

Impact:

Revisions and evolutions of learnings fueled PR pitch to launch White paper, as well as expanded Executive Summary for client facing dialogues.