Global Neutraceuticals Brand



Global Neutraceuticals Brand


Business Challenge:

Brand Strategy consultancy sought supplemental support on brand repositioning project for infant formula leader after a supply shortage that severely impacted brand perceptions, and drove market share losses.


What we Delivered:

EMC Strategy created a brand narrative touting rich heritage and history of science-based research and category innovation leadership, leveraging key stakeholder insights and synthesis of primary research.



Narrative shared in client facing consumer co-creation sessions, stimulating new brand perceptions and informing reinvented brand positioning.