National Dried Fruit & Baby Food Leader

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Client:

National Dried Fruit & Baby Food Leader

 

Business Challenge:

Innovation VP sought external/objective counsel on health of pipeline and intended innovation strategies for flagship fruit brand and newly acquired, national baby & toddler food brand.

 

What we Delivered:

Delivered comprehensive assessments of existing pipeline(s) for each brand to further focus and amplify most distinctive territories, balance innovation portfolio, and recommend alternate go to market/executional approaches.

 

Impact:

Recommendations helped to prioritize and cement 3 year pipeline for both brands and bolstered client's confidence to drive internal action against those priorities.