Brand Positioning & Category Expansion

food employees

Client:

Brand Positioning & Category Expansion

 

Business Challenge:

Midsize food manufacturer with unique regional brand sought advisory to develop a more extendable brand positioning to penetrate national retail and multiple categories.

 

What we Delivered:

Conducted multi-lens landscape assessment (Cultural, Category, Competitive, Food trends) that identified keys to broader brand presence and relevance. Vetted, prioritized and sequenced multiple expansion categories. Crafted and validated new portfolio positioining through quantitative research.

 

Impact:

Delivered full go to market strategy, and consumer-validated portfolio brand positioning with stellar metrics. Client was delighted with recommendations.