Beer Megabrand repositioning

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Client:

Domestic Beer Megabrand

 

Business Challenge:

Brand Strategy consultancy sought supplemental support on repositioning project for industry leading Beer megabrand experiencing market share losses and declining brand relevance across several sub-brands.

 

What we Delivered:

EMC Strategy supported creation of a unified brand positioning grounded in instinct based insights and functional and emotional benefits, brand narrative touting rich heritage and history, and recommended advertising message priorities.

 

Impact:

Delivered comprehensive recommendations to multiple client teams, which were implemented immediately and fueled 2023 communications planning.