Enterprise Channel Strategy for New Category Expansion

Client:

Enterprise Channel Strategy for New Category Expansion

 

Business Challenge:

Leading breakfast and snacking company sought counsel in vetting opportunity to enter a highly competitive and strategic new category, and lacked familiarity with key distribution channels critical to success.

 

What we Delivered:

Integrated store audits and online pricing and assortment research to inform assessment of key channel dynamics and requirements for successful entry into new segment.

 

Impact:

Insights and recommendations informed comprehensive go to market strategy to guide client's internal investment and prioritization decisions.