Enterprise Health Insurance: Integrated Insights to inform Disruptive Product Rollout

Client:

Enterprise Health Insurance: Integrated Insights to inform Disruptive Product Rollout

 

Business Challenge:

Health Care Insurance provider sought insight on employer and employee needs to inform launch strategy for new plan, with intent to support employers in employee attention and retention through comprehensive choices and competitive pricing.

 

What we Delivered:

Designed and conducted quantitative survey, then used findings to inform in-depth expert and target customer interview about industry landscape and outlook, and critical demand drivers for health care offerings to meet organizational and employee needs.

 

Impact:

Findings informed comprehensive recommendations for client, including key themes by employer type, executional mandatories and watchouts to overcome to ensure smooth rollout that would meet and exceed employer and employee expectations.