Heritage Snacking Brand Repositioning

Client:

Fortune 50 Global Snacking Leader

 

Business Challenge:

Brand Strategy consultancy sought supplemental support on repositioning project for iconic heritage cracker brand experiencing market share losses and declining brand relevance.

 

What we Delivered:

EMC Strategy provided targeted support on building a unified brand positioning grounded in instinct based insights and functional and emotional benefits, brand narrative touting rich heritage and history, and recommended advertising message priorities.

 

Impact:

Delivered comprehensive recommendations to client team, which were well received, implemented immediately and fueled 2023 plans.