Fortune 500 CPG Snacking Innovation

Client:

Fortune 500 CPG Snacking Innovation

 

Business Challenge:

Iconic heritage sweet baked goods brand needed contemporization and relevance through elevated marketing and innovation to infuse freshness to grow category and enhance margin potential.

 

What we Delivered:

Established new innovation team and capability to shape and fill multi-year pipeline. Leveraged quantitative consumer-demand landscape, primary research, syndicated data analysis and market trends to identify innovation opportunities that were financially viable and executionally feasible under considerable manufacturing constraints.

 

Impact:

Brough two new-to-category product formats to market, grounded in strong market and brand fit, and stellar purchase metrics among incremental consumer segment. Overcame significant development hurdles to sell in complex new formats to leading national retailers on time and on budget during covid.