Full-Funnel Brand & Competitive Assessment

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Client:

Global Enterprise Beauty, Personal & Home Care Company

 

Business Challenge:

CMO for global, cross category Home and Personal Care portfolio sought a holistic view of brand's in-market delivery against brand positioning and essence, along with comparative competitive impact

 

What we Delivered:

Created proprietary, multi-dimensional framework to evaluate Impact and Ownability for 6 Power Brands and lead competitors. Audited signals across top, middle and bottom funnels (retail/DTC, Amazon, digital media and social platforms to identify gaps and improvements to consistency, distinctiveness and relevance.

 

Impact:

Delivered tight, consistent framework across 6 brands to guide brand and activation teams toward more seamless and impactful communications.