Beverage Ingredient Supplier: Consumer-Led Selling Story

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Client:

Leading Ingredient Supplier for Food/Beverage industry

 

Business Challenge:

Partnered with Brand Strategy consultancy to develop Customer Facing Selling story for leading B2B Ingredient supplier to elevate Beverage insights and innovation credibility for key enterprise clients.

 

What we Delivered:

Leveraged stakeholder interview insights, custom and secondary research, and wellness trend expertise to develop consumer-centric story to enable marketing and sales teams to elevate customer-facing conversations.

 

Impact:

Deliverable heralded by client team as highly timely, relevant and impactful in setting a more strategic tone in customer touchpoints, supported by early customer feedback.