Non-Profit Societal Education & Messaging Challenge

Client:

Non-Profit Societal Education & Messaging Challenge

 

Business Challenge:

In an effort to address rising antisemitism and anti-Zionism from Progressive American groups, partnered with reputed brand strategy firm engaged by philanthropic organization to create an insight-driven "Rebrand" for the state of Israel and the Jewish people.

 

What we Delivered:

Conducted cocreation research, applying proprietary brand growth framework, to identify instinctive associations and sources/drivers of antisemitic biases among multiple progressive demographic cohorts. Findings informed comprehensive strategy to inform broad scale messaging campaign.

 

Impact:

Robust body of insights Exceeded client expectations. Recommendations have been leveraged in fundraising efforts to support messaging and development of a national campaign with partner organizations.