PE Backed Beauty Brand Innovation and Brand Expansion

Client:

PE Backed Beauty Brand Innovation and Brand Expansion

 

Business Challenge:

PE-backed, mid sized Beauty accessory leader with aggressive growth goals sought differentiated, margin accretive pipeline of launch-ready products to align with consumer trends and satisfy ongoing customer demand for newness on fast growing national brands and categories.

 

What we Delivered:

Led team and efforts over multiple years to design and develop a multi-year funnel of differentiated new platforms in current and adjacent segments. Approach included business case and financial diligence, strategic rationale, consumer-led product design, iterative consumer research and complex development processes with overseas manufacturers.

 

Impact:

Launched 3 adjacent platforms (10+ skus) in 4 years, bringing new-to-category formats and benefits to lead global retailers and driving strong in market sales. Multiple products garnered design patents and lab-validated performance claims. Platforms sustained multiple years in market through compelling marketing and follow-on newness, as well as significant earned media support.