Startup Oral health brand

Client:

Startup Oral health brand

 

Business Challenge:

Dentist and founder of fledgling oral care brand sought retained advisory support to position and launch an edited product assortment using a beauty go-to-market playbook to capture broader "Smile Health" opportunity

 

What we Delivered:

Provided best practices and ongoing guidance to define the market opportunity for the new brand. Leveraged beauty trend and innovation experience to articulate consumer eds, brand positioning, and pipeline of unique product concepts. Led two college student teams in thorough benchmarking of omnichannel beauty brand competitors' go to market strategies.

 

Impact:

Founder and team adopted body of Insights and best practices on channel, instore and online messaging, and pricing to inform DTC social media launch on TikTok and Instagram. Concept and product design recommendations will fuel future launches.