National Baking Mix Company

Client:

National Baking Mix Company

 

Business Challenge:

Enlisted to partner with boutique Growth & Strategy consultancy to develop disruptive new brand and product portfolio to premiumize mature, commoditized category

 

What we Delivered:

Leveraged primary and secondary research to identify target segments, critical category insights, drivers and barriers, and validate concept and benefit hierarchy.

 

Impact:

Delivered unique and well validated brand proposition, from positioning to packaging and product line recommendations to activation strategies.