Happy Spring! Hope everyone is feeling the fever. I’m back with a special trend edition from a CPG mecca, the Natural Products industry’s place to be seen, do deals and eat/drink until… you just can’t.   I’ve shared before that trends don’t just pop out of nowhere, they percolate on a slow burn…then suddenly explode.…

How Personal Experiences can Overcome Biases As y’all know, my jam is finding the intersections between consumer perceptions, behavior and brand strategy. But seasoned brand marketers know it’s harder than it sounds to uncover a meaningful insight and use it to change perceptions, and even harder to change a behavior and impact business results. In…

I started this newsletter about a year ago to help trend-watching brand marketers and innovators learn about intriguing trends that may inspire new thinking on how you can grow your business. For my first edition of 2024, I’m trying something different: rather than dissect 3 specific product trends, I’m unpacking 3 meaty trends set to…

Season’s Greetings! So…how was your year?? If it was anything like mine, there were highs, lows and some in-betweens. I learned and grew as a human, parent, and a professional—which is what I hope for each year. Check! To end the year with a spirit of joy and a dose of capitalism (a marketer’s dream),…

I started this newsletter to help trend-watching brand marketers and innovators learn about intriguing trends that may inspire new thinking on how you can grow your business. Each month, I’ll dive into 3 examples, and share my thoughts using this super-precise rating scale: 1) Spot On– An example of the trend I think is “sticky”…

I started this newsletter to help trend-watching brand marketers and innovators learn about intriguing trends that may inspire new thinking on how you can grow your business. Each month, I’ll dive into 3 examples, and share my thoughts using this super-precise rating scale: 1) Spot On– An example of the trend I think is “sticky”…

I started this newsletter to help trend-watching brand marketers and innovators learn about intriguing trends that may inspire new thinking on how you can grow your business. Each month, I’ll dive into 3 examples, and share my own humble opinion: 1) Spot On– An example of the trend I think is “sticky” and well executed 2)…

Something I’ve learned in my career, which is a bit of a well kept marketing secret, is that watching and applying trends can ensure your strategies, programs and products are relevant both today and tomorrow. That’s why I started this newsletter: to illustrate intriguing trends and spark new thinking for marketing leaders as you grow your…

As fellow trend watching innovators would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread. I started this newsletter to capture trends that excite me AND can help you think differently about growing your business. Each month I’ll dive into 3 examples of a trend, based on my…

As fellow trend watchers would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread. Each month I dive into 3 examples of a trend, rating as below based purely on my own humble opinion: 1)     Spot On– An example of the trend I think is “sticky” and well executed…

A game changer for me in my career as an innovator was when I moved from the Food industry into the Beauty industry. While CPG, and the Food industry specifically, sets the standard for using consumer research to assess new product market viability and business drivers, Trends Rule in the Beauty space. Newness is everything.…

As fellow trend watching innovators would likely agree, once a trend is sparked, not much fanning is needed for the flame to spread, either within a segment or across segments. While not new, one trend that has shown fascinating staying power– migrating between food, hospitality, beauty, fashion, wellness, music and back again– is the quest for…